Global digital strategy

A global supplier of research to the IT market contacted TIJA Marketing needing help with delegate acquisition for their portfolio of events. 

We started our journey with this client in 2007 marketing many of its events (including its largest event) using on and offline channels, and have continued to work with them and deliver successful results year on year since. 


Today, our work involves developing and delivering the entire global digital strategy with emphasis on paid search marketing, marketing automation and lead generation and nurturing. This is a great journey for all involved!

Lead generation

A global provider of analytics software needed to find and communicate with new customers to build sales pipeline.

We worked with the marketing team for nearly three years to develop and implement a digital strategy including a marketing automation and lead nurturing programme.


The journey involved all the great things you would expect from a digital strategy such as:

  • the development of highly engaging research content;

  • successful paid search marketing and email marketing campaigns;

  • the blending of traditional advertising with digital marketing to deliver leads;

  • sales team interaction

Revenue generation

A small animal conservation charity approached TIJA Marketing to provide help with its fundraising activity.

We worked closely with the CEO and staff of this small, committed charity for a number of years to uncover and develop new income streams. Gift Aid reclamation, Direct Debit sign-up, Challenge events, awareness building and digital marketing all helped the charity to greatly increased funding. ​