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LEAD GENERATION & MARKETING AUTOMATION

A global provider of analytics software needed to find and communicate with new customers to build sales pipeline.

Ewen Logan, Partner, TIJA Marketing

We worked with the marketing team for nearly three years to develop and implement a digital strategy including a marketing automation and lead nurturing programme.


The journey involved all the great things you would expect from a digital strategy such as:


  • the development of highly engaging research content;

  • successful paid search marketing and email marketing campaigns;

  • the blending of traditional advertising with digital marketing to deliver leads;

  • sales team interaction


PHINEAS GAY

I've had the unique perspective of working with TIJA Marketing under multiple scenarios including as a vendor as well as in a collaborative capacity with a shared client. 


Regardless of the direction of the commerce, TIJA Marketing remained highly competent and focused digital marketers with a commitment to improving business outcomes. 


Beyond this marketing acumen, they were also a genuine pleasure to work with.

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