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Your website is often the first interaction someone has with your business. It needs to look professional, work brilliantly on mobile, communicate what you do quickly and make it easy for the right people to take action.

​That's where our marketing background makes a difference.​

​We don't approach your website as simply a pretty design project, although we do like to make them look good! We look at the bigger picture; your audience, your proposition, your competitors, the searches your customers are making and then create a site based on the most effective customer journey - for them and for you! ​

Because ultimately, you're in business to make sales and your website should help do just that.

MAKING YOUR WEBSITE
WORK HARDER
FOR YOUR BUSINESS

STRATEGY-LED WEBSITES, BUILT FOR GROWTH.

We look at the bigger picture before we start building. Rather than jump straight in to “how many pages”, “colours” or “layouts”, we take a step back to understand your business - what you want to achieve now - and where you want to take it in the future.

​

Perhaps you're planning new products or services, bringing another brand into the business, or even franchising in the future. Whatever your future goals, we create a website structured with those possibilities in mind that can evolve and grow with your business.

​

So, you're not just getting a website that looks good and works for your customers today. You're getting a website that's ready for what comes tomorrow.​

TIJA Marketing Lightning strikes imagery provides a journey from digital audit to mentoring and marketing support
STRATEGY-LED WEB DESIGN & BUILD
GOOD CUSTOMER JOURNEYS
SEO & DISCOVERABILITY
CRM, EMAIL MARKETING & AUTOMATIONS
CONTENT THAT CONNECTS
TIJA MARKETING_LIGTENING_IMAGES-01.jpg

SEO-READY FROM THE START FOR DISCOVERABILITY

Being found starts long before a website goes live. We consider search intent and keywords from the outset, using them to inform your page structure, content and the technical foundations of SEO.

 

We also consider how your content needs to be structured to be understood by AI-powered search and discovery tools — rather than bolting this on afterwards.

 

After all, there’s not much point having a wonderful 'shop' if no one can find it!

GREAT CUSTOMER JOURNEYS

Whilst it’s important to be 'found' it’s not the only component to a great website.

 

A considered customer journey that makes it simple for people to find what they need and take action, is the key to your success.

 

So, our websites are designed to optimise that first visit, matching the content to their intent, providing clear navigation and signposting and making it easy for someone landing on your site to learn what they need, and make an enquiry or purchase.

 

Because a website shouldn't make your customers work to find their way around.

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CRM, EMAIL MARKETING & AUTOMATIONS

​Want to do more once someone has found you?

​

We can connect your website with CRM systems, email marketing and simple automations to help you make the most of every opportunity.

 

That might mean promoting other products and services, reducing admin around bookings or event attendance, encouraging sign-ups to blogs or educational content, or simply keeping potential customers engaged until they're ready to buy.

​

The aim is simple: less manual work for you, and more opportunities to turn interest into action. And even coming back for more!

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CONTENT THAT CONNECTS

​The TIJA mantra is - SIMPLE. RELEVANT. EFFECTIVE.

 

Because the best marketing results come from when you say the right thing, to the right people, at the right time, through the right channel.

​

We start by understanding your business and marketing objectives, then strip them back to what really matters. From there, we help shape the messages, content and channels that will deliver the best possible return — rather than chasing the latest marketing fad.

​

And that thinking needs to continue across everything you do. Whether someone arrives at your website from Google, social media, an email, an advert, a printed leaflet or a recommendation, the message should feel consistent and make sense when they get there.

​

Our strategy experience means we can bring this bigger-picture thinking to organisations of all sizes.

Because being found is only the first step...
 

Your website should be work alongside your marketing to attract the right people, build trust, generate enquiries or sales and support your business as it grows.

THE WEBSITE PROCESS

Every website starts with a conversation about your business, your customers and what you need your website to achieve.

 

We’ll also establish the right level of design input with you whether that's a straightforward TIJA build or something more bespoke. For this we work with the exceptionally talented Design by Pie.

We turn our conversation into a proposed website structure, built around your customer journey and designed to support where your business is going.

 

Depending on your project, this includes suggested headings, copy and design direction, along with your quotation.

Once you can see how your website is taking shape, we refine the structure, content, imagery and design to make sure it works for you and your business.

 

If you’ve chosen bespoke design, the approved layout now goes to the designer.

The approved mock-up now becomes the working website.

 

We develop the site, add the final design and content, and prepare everything for your final review and sign-off.

Once everything is approved, your new website goes live — ready to be found, used by your customers and to grow with your business.

 

And of course – as the owner, we now ‘hand over the keys’ - transferring ownership of the site to you.

And if you need ongoing help, TIJA can continue to support you beyond launch.

TIJA Marketing Directors Ewen Logan and Kelly Logan
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TIJA Marketing Lightning strike - creating energy in your marketing strategy
TIJA Marketing light bursts - highlighting key areas of your digital marketing audit
TIJA Marketing light bursts - energy and ideas for your marketing strategy

TIJA Marketing has over 50 years’ combined experience in marketing, helping businesses understand their customers, sharpen their propositions and turn marketing activity into results.

TIJA Marketing for SMEs brings that same marketing thinking to businesses that need a great website and a straightforward way to get online.

No complicated agency jargon. No unnecessary services or fees. Just transparency and a well-planned website, built around your business.

Frequently asked questions

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