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MARKETING STRATEGY AND PPC LEAD GENERATION

Providing Pay Per Click (PPC) advertising services, TIJA Marketing delivered great stats on a very unique proposition - CPC 24p. CTR hits 20% and 80 leads!

Ewen Logan, Partner, TIJA Marketing

Looking to attract people wanting to set up their own Funeral Business, we 'undertook' very careful keyword selection, which combined with targeted advertising messaging and a very targeted landing page produced impressive PPC results for a very unique campaign, with 23 of our keywords having a CTR over 5%, 9 over 10% which and 2 at 20%. Overall, we delivered 80 qualified leads to Funeral Marketing, and our average CPC was 24p!


Furthermore, driving volumes of traffic to the site provided Google with data and metrics which helped this new site to rank well organically also.

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