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This was a fantastic project to be involved with. Working with a truly inspirational sustainability visionary Nadine Exter, we needed to create a simple tag line and mission to encapsulate the hugely beneficial and wide ranging work that she and her team of expert sustainability consultants provided.
Their work spanned all aspects of sustainability from strategy to R&D, ESG to supply chain, climate change to community engagement and their projects make a real difference to the planet, to businesses and to us as individuals.
We worked through a process to define the brand's value proposition (or tag line) and mission statement, which was supported by "pillars" of expertise and skillsets and underpinned by the services customers could choose from.
This then formed the basis of a creative brief for our designer to visually represent the brand tagline. This project took us from value proposition and visual branding right through the customer journey to delivering the website and all the on-page SEO.