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Partners for Leadership was created as the successor to the "Exeter Leadership Partners", a 20-year-old flagship programme which started life in the University of Exeter Business School.
With clients such as RAF, Barclays, Honda, Eden Project participants on the course came from a variety of different sectors, from international corporates to branches of the armed services, public authorities, as well as smaller tech start-up companies, providing the course with diverse insights, backgrounds, cultures and skillsets, and yet all complimenting this cross sector learning to be the countries top leaders.
We began our journey with Partners For Leadership (P4L) by creating a simple website to promote their exclusive senior management programme based on an existing logo. But as the programme developed, the feedback from the programme was that the original branding wasn't reflective of the dynamic nature of the learning or the participants and we were commissioned to provide a re-brand for the Partners For Leadership Programme.
This exciting rebrand in conjunction with our designer from Design by Pie, offered 3 new design routes for the brand, including a new look logo, a new look website with a members area (which incorporated movement and videos in the design), creation of a YouTube channel and an email marketing campaign.
Website: www.partnersforleadership.co.uk
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