MAKING MARKETING ACCOUNTABLE
40% of your marketing budget is wasted
Even with the technology available today Digital Marketing Revenue Waste is still happening.
Poorly defined marketing strategies or business goals, a lack of understanding of the channel(s) used, poor practices and poor monitoring (to mention a few) can all contribute to the digital marketing waste.
SIMPLE. RELEVANT. EFFECTIVE.
Marketing should be seen as an investment but your spend should still be made to work hard for you.
Our digital marketing audits take an in-depth look at your marketing activity, helping you to understand what is working well and where the marketing budget 'leaks' are coming from.
We then make short- and long-term recommendations that will help improve your marketing campaign - whether that is the effectiveness of your targeting, messaging, customer journey or spend - to generate a better ROI. For one corporate client we were able to reduce their marketing spend by 30% whilst doubling their sales.
And if your marketing team needs help to act on the recommendations, from producing an effective, relevant and targeted high level lead generation automation, to building out better campaign reporting, we're on hand to help.
STRATEGISTS. MENTORS. PLANNERS. IMPLEMENTERS.
We have collaborated with large corporate clients through a range of activities, from marketing support on very specific events and markets; to planning and implementing global strategic marketing activities – including introducing a phased approach to expand marketing channels; and from designing, specifying an implementing a marketing automation system, to creating and providing multi-channel marketing analysis reports to monitor and review successful campaigns.
Measuring and monitoring
WHAT IS 'TIJA'?
Our key aim when providing marketing consultancy is to embody and deliver all the meanings of “TIJA”, (tee-jah) a single, simple kiswahili word used to say:
GOOD ENERGY, RESULTS, PROSPERITY, PRODUCTIVITY
With over 50 years’ combined experience in marketing, we have worked with a range of companies from Global Tech Leaders, to Advanced Tech Start-up Companies. We have launched new companies, new products and new brands into many different markets, and for all of our clients we have made their marketing budgets WORK.