Working with Small Businesses
TIJA Marketing traditionally provided senior level marketing consultancy to the marketing teams of large Global corporate organisations, or as a 'seconded' resource for smaller businesses or other marketing agencies.
When Kelly Logan joined TIJA Marketing in 2014, a new aspect to the business arose and TIJA was now also reaching small start up businesses as we created websites and provided marketing advice and support on a project basis.
When Kelly Logan joined TIJA Marketing in 2014, a new aspect to the business arose and TIJA was now also reaching small start up businesses as we created websites and provided marketing advice and support on a project basis.
However, the two propositions, targeting audiences that sat poles apart, diluted the messaging for both corporates and small businesses. So, in Dec 2019, as three marketeers sat discussing digital marketing best practice and how we could join forces to support other small businesses, a sister brand to TIJA was formed - the SME Marketeers.
The creation of the SME Marketeers meant that we could more clearly target the small business market with a clear message and proposition, equally allowing TIJA Marketing to return to its roots. |