My family lived in Kenya and so naturally I have strong ties to Africa. As founder of TIJA Marketing you can see its influence.
In my early career, I worked for some of the largest Direct Marketing and Advertising Agencies in London with roles in senior account management and planning functions. My clients were from a variety of sectors, but predominantly in the finance, technology and charity sectors.
I set up TIJA Marketing in 2006 following a two year client-side secondment to Lloyds TSB where I was responsible for the planning, execution and management of its home and motor insurance direct marketing strategy.
Since setting up TIJA Marketing, I have worked for clients on a project by project basis and also as an internal resource. One such client - Care for the Wild International - was a call back to my roots. As head of fund raising I ran integrated on- and off-line direct marketing campaigns for a cause that I feel passionately about which was extremely rewarding.
Over the years TIJA Marketing has focused on the technology sector, delivering projects for some of the most well known industry brands. These projects have covered the entire digital spectrum, but the drive has increasingly been on lead acquisition, management and effective use of marketing automation. It is inspiring to work with a sector that is at the cutting edge of both technology and marketing.
110% dedicated to my passions and one of the lucky people who 20 years ago knew what I wanted to do. I wanted a career in Marketing and I wanted to Event. I have achieved both.
Starting with a marketing degree at Lancaster University, my marketing career in Financial Services has taken me on a journey from agency side B2B marketing in traditional offline media through to client side B2C with a digital specialism.
What I love most about digital technology, is the potential for delivering outstanding customer experience. There are no limits.
Alongside this I have successfully competed at British Eventing at BE90 and now have another special horse to start that eventing journey again.